• Market Research Analysts and Marketing Specialists
  • Marketing
  • Market research analysts and marketing specialists research market conditions in local, regional, or national areas. They gather information to predict product or service sales or to create a marketing campaign.

    What do they typically do

    • Prepare reports of findings, using graphics and explaining complex findings in writing
    • Seek and provide information to help companies determine their position in the marketplace
    • Gather data on competitors and analyze their prices, sales, and way of marketing and distribution
    • Collect and analyze customer data like age and buying habits to identify potential markets and factors that affect demand
    • Monitor industry statistics and follow trends in trade literature
    • Measure and assess customer and employee satisfaction
    • Measure marketing, advertising, and strategies' effectiveness
    • Forecast and track marketing and sales trends, analyzing collected data

    Number of Jobs

    Average Annual
    Job Growth +2.4%
    Job Opening 2,354

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Video:Market Research Analysts and Marketing Specialists

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