Who helps form your first opinion of a business or other organization? First impressions count, so employees from cashiers to property managers serve as important marketers. Marketing also includes jobs that have a more obvious connection with marketing such as public relations specialists and merchandise displayers and window trimmers. The main goal of employees in this cluster is to help their organization reach its objectives.

Among North Carolina’s occupations in this cluster with expected above average growth are: market research analysts; marketing managers; and wholesale and retail buyers. Retail salespersons top the list of occupations with the highest projected total job openings. While many workers in the Marketing cluster need a high school education, careers that require an associate’s or bachelor's degree tend to have higher wages. Workplaces that are most likely to offer marketing positions include grocery stores, warehouse clubs, gasoline stations with convenience stores, home centers, and wholesale goods businesses.

The work environment for these occupations varies by job responsibilities. While some workers have desk jobs and regular weekday schedules, others will need to be on their feet most of the time. Work in marketing and advertising can involve long work hours with pressure to be creative within short time frames to meet deadlines. People who work in this industry need strong persuasive and customer service skills.

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Core Skills

The following Core Skills are necessary for success in these occupations.

  • Management of Financial Resources - Making spending decisions and keeping track of what is spent
  • Persuasion - Talking people into changing their minds or their behavior
  • Negotiation - Bringing people together to solve differences
  • Service Orientation - Looking for ways to help people
  • Management of Material Resources - Managing equipment and materials
  • Social Perceptiveness - Understanding people's reactions
  • Speaking - Talking to others
  • Active Listening - Listening to others, not interrupting, and asking good questions
  • Coordination - Changing what is done based on other people's actions
  • Time Management - Managing your time and the time of other people

Career Pathways

Career Story

Jackson Lancaster

Beaufort County Community College

Associate in Arts

Coldwell Banker has named Lancaster one of its “30 Under 30” real estate brokers.

Besides getting a great education, Jackson Lancaster received countless honors at Beaufort County Community College. Now Coldwell Banker has named Lancaster one of its “30 Under 30” real estate brokers.

The rising star graduated from the Early College High School at BCCC in 2015. The program allows students to finish after five years with both an associate degree and a high school diploma. At the end of his fifth year he started taking real estate courses to get licensed. The business student moved immediately into working on a Bachelor of Arts in Business Administration at ECU while working as a broker at Coldwell Banker.

While at BCCC, Lancaster served as president of the Student Government Association and was an ambassador for the BCCC Foundation. As the SGA president, he was also an ex-officio member of the BCCC Board of Trustees.

These initial contacts from BCCC helped Lancaster get started, along with skills he acquired at the college. His involvement in clubs increased his social connections. Though Lancaster has wanted to be a real estate broker since he was eight years old, BCCC faculty helped him to focus on his career path.

When Lancaster stepped outside of the college into the professional world, it was not an easy transition.

“It was difficult because people didn’t take me seriously,” he said.

His first listing was from a BCCC staff member. After his initial success, recommendations started coming in, and other former teachers started using his services. His excitement, optimism, and use of social media has kept clients coming in. They see that he is willing to go out of his way to help make a sale.

Go to Career Cluster Matrix to find occupations by cluster and interest type.